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Business is built on relationships

“A consumer’s experience with a brand is not simply a journey of transactional messages, whereby the marketer sends an email, text message, social media post or direct mail message, and the consumer responds with their wallet. Rather, the consumer experience is a relationship built on a series of positive and negative engagements with the brand.”
– Andrew Glover
Forbes: Stop Talking About Personalization: Three Ways To Start Working On Individualization

How are you engaging with your customers/clients?